Policy Defense
The Personal Attributes Trap
Meta Advertising Policy Section 4.6 prohibits asserting or implying personal attributes: physical disability, body weight, financial status, or skin tone.
In Nepal, whitening creams and slimming teas frequently use ads saying: "Goro hune upaaya" or "Peto ko boso ghataunus". Meta bots classify these as shaming language. Your ad must focus on the product features and positive daily routines, not the user flaws.
Forbidden vs Allowed Phrasing
Forbidden: "Are you insecure about your dark spots?" | Allowed: "Brightening serum enriched with Niacinamide for your daily morning skincare routine."
Core Takeaway: Describe what the product contains and how it feels, never what is wrong with the buyer body.