Ground Truth
The Silent Scroll Reality
Over 60% of Nepali users browse Facebook and Instagram on public microbuses, office desks, or in shared living rooms with sound muted.
If your ad relies solely on an oral pitch, more than half your budget is vaporized. Every single word of your hook and value proposition must appear on-screen with high-contrast kinetic subtitles (yellow/white on dark stroke).
Audio Selection Matrix
Use low-volume trending Nepali acoustic/lo-fi audio under a crisp, conversational voiceover. Never use copyrighted studio songs that trigger Meta automatic mute penalties.
Core Takeaway: Produce videos in CapCut with bold word-by-word animated captions sized for comfortable viewing on budget mobile screens.