Ground Truth
The Impulse Decay Curve in Nepal
When a user taps "Send Message" on your Facebook ad, their purchase intent is at its absolute peak. They are holding their phone, looking at your product.
Data across over 100,000 conversations in Nepal reveals that if a customer message is answered within 10 seconds, lead-to-order conversion rate is 42%. If the response takes 15 minutes, conversion drops below 18%. After 2 hours, it plummets to 4%.
The Manual Reply Bottleneck
Nepali merchants run ads 24/7, but staff only reply between 10 AM and 6 PM. Over 52% of all ad clicks happen between 8 PM and 1 AM when buyers are relaxing in bed.
Core Takeaway: If you cannot answer night-time inquiries within seconds, you are throwing half your advertising budget away.