New digital marketers try to duplicate American Shopify setups: Ad -> Product Landing Page -> Checkout -> Online Payment. In Nepal, this funnel collapses at checkout with 92% drop-off rates.

Nepali consumers lack domestic credit cards. Asking a customer in Biratnagar to connect eSewa or Khalti on an unfamiliar website introduces massive trust resistance. Instead, buyers want to chat first: ask if the item is in stock, confirm the color, and request delivery to their nearest landmark.