Nepal Benchmark
Smoke Testing Product Ideas
Do not borrow Rs. 100,000 to buy 200 units of a product from Mahabouddha importers based on gut feeling. Run a 24-hour smoke test with Rs. 500.
Create a single ad set with 2 creative variations targeting Kathmandu Valley. If Rs. 500 fails to generate at least 15 to 20 inquiries at under Rs. 30 per message, market demand is insufficient at your current price point.
Test Matrix Benchmarks
Cost per Message < Rs. 25: Green light (high intent). Rs. 25-50: Test new hook/creative. > Rs. 50: Kill the product or adjust pricing.
Core Takeaway: Validate customer message velocity before committing working capital to physical inventory.